Tag:
refresh
Branding
When To Change A Brand: Reposition, Refresh, Or Rebrand
The recent criticism of the new advertising for Jaguar has focused attention on when repositioning of a brand is necessary and effective. The...
Credit Building & Repair
Amex hikes Platinum Charge Card fee by 10% with refresh of b…
Disclaimer: All views are personal, with my experience of holding Amex Platinum Charge Card for 4 years in a row.
American Express India has...
