Tuesday, April 29, 2025

Branding

Harley-Davidson Needs More Than An Age-Defying Strategy

Harley-Davidson is in trouble again. The iconic American brand faces another C-suite crisis as it is losing another CEO. And, this will likely mean another strategy. Harley-Davidson has...

Legacy Brands Thrive On Constant Renewal

What is it about successful brands that attracts change over time when added size, complexity, and maturity advance to depress the culture of...

Weaker Brands Chase Their Competitors

Product parity exists in (too) many categories because technology advances have enabled the ability to replicate precise competitor formulations quickly. When product innovations...