Branding
The Art of Naming: From Whiskey to “Aha” Moments
Naming something—a company, a product, or even your pet hamster—isn’t exactly a scientific equation. It’s more like creative alchemy: tossing around wild ideas, fusing random words together, stripping...
Branding
92 Innovative Tools for Creative Success
In this episode of the Brand Gravity show, we explore the landscape of creativity and innovation with Nir, a celebrated business speaker and...
Branding
Billboards Unlock a Different Kind of Music Experience
Credits:
Client: Deezer
CEO: Jeronimo Folgueira Folgueira
CMO: Mark Ody
VP Brand Marketing: Elsa Batigne
Global Brand Manager: Giovanna Varache
Head of Creative Design: Arnaud Roulleau
Head of Market Research:...
Branding
Lessons From TOMS Buy-One-Give-One Strategy
It would be wrong to say TOMS shoes invented the Buy-One-Give-One model when it hit the market in 2006, but students of purpose...
Branding
Removing Yourself From Arrests.org In 2022
Arrests.org positions itself as a crime-fighting agent that provides a helpful database of information regarding arrest records to the public. However, certain...
Branding
From Today to a Better Tomorrow
At the start of every client project, we sit down for an initial Understand Your Brand Workshop. This time together is important in...
Branding
Mastering Virality on Social Media
In this episode of the Brand Gravity Show, we discuss strategies to achieve virality on social media platforms with guest Brendan Kane. Kane,...
Branding
A Black Flag Warns Beachgoers About Sun Exposure
Ah, summer! The perfect time for going on vacations and relaxing, preferably at the beachside. The sound of the sea plays constantly in...
Branding
Is Your Vision Guiding Or Misguiding Your Strategy?
Here’s one of the most popular and least effective management methods: a strategy template that starts with a company’s Vision and Mission and...
