Wednesday, February 19, 2025

Marketing

Publicis Expands LATAM Footprint with Acquisition of BR Medi…

Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin...

How to prevent PPC from cannibalizing your SEO efforts

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI.  When paid search campaigns compete with...

Daily Search Forum Recap: February 14, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a...

How to Strengthen Your Brand’s Authority — Whiteboard Friday

Now my final one and probably the one that...

Your Fast Track to Mastering Keyword Gap Analysis

Based on our depth of experience in keyword research, we’ve developed four perspectives...

12 Client Onboarding Tools To Scale Your SEO Agency

In SEO, results take time. Hence, it is important to keep clients informed...

How to Decide Between One Domain or Many for SEO — Whiteboar…

Well, actually, there's lots of influencing factors you need to consider from an...

The Social Musician: Joshua Starkman’s Journey from Jazz to …

For many creators, COVID was the defining moment when folks took their first leap into trying to be online. The world shut down,...

‘He Gets Us’ Highlights Everyday Greatness in Super Bowl Ad

Jesus is back in the Super Bowl for the third time in a row. “He Gets Us,” a campaign now run by nonprofit...

Meta simplifies Advantage+ campaign setup, adds leads campai…

Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions...