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Tuesday, April 29, 2025
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Marketing

‘Marketing Doesn’t Stop at Getting Customers in the Door’ | …

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo.   “Every guest touchpoint–whether it’s...

A Scientific Approach to B2B Inbound Marketing

In the years since COVID, traditional outbound sales efforts like cold calling, email blasts, and LinkedIn outreach have become increasingly ineffective. AI-based outreach...

Why Marketing Is About Wants, Not Needs

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet...

Creating a Goals-Driven Life Science Marketing Budget Webina…

For growing life science companies, small marketing departments are often tasked with creating and managing websites, creating technical and sales collateral, managing digital...

Shaping a Bright Future: Key Skills for Aspiring Communicati…

Key Takeaways Understanding foundational skills is crucial for future success in communication and public relations. Developing soft skills can significantly enhance career prospects. Staying updated with...

Redefining success in music marketing

Do you get as much out of your music marketing as you put in? Talent, time, money, effort? It can take a lot to...

Google Marketing Live set for May 21

Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET /...