Tag:
Branding
Startup Advice
VC branding and PR: A game-changer for winning the best deal…
The VC ecosystem is more competitive than ever, with more funds competing for the best deals and LPs, and a more diversified landscape...
Branding
Brands And AI: How Tastemaking Gives Humans The Creative Edg…
There’s a familiar kind of panic that happens when a new technology arrives—one that feels like it threatens something uniquely human. We saw...
Branding
Brands Are Anchors In Times Of Uncertainty
In 2000, political scientist Robert Putnam lamented the growing social isolation and loss of social capital in American society. In his book Bowling...
Branding
Why Consumers Resist Marketing – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet...
Branding
How Trust Enables Brand Belief
Trust and confidence are closely linked and are at the base of consumer willingness to believe brand performance promises and to buy. It...
Branding
The Role Of Brand Strategy: Lessons From The Field
So I was contacted by a young brand strategist this week, asking whether he could ask me a some questions about brand strategy.
Of...
Branding
How Inclusivity Powers Brands – Branding Strategy Insider
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet...
Branding
Lessons From Beyond Meat And Impossible Foods’ Marketing Mis…
Prior to COVID-19 and the price hikes of manufacturers, Beyond Meat and Impossible Foods were darlings of the food world. Beyond Meat products...
