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Thursday, April 17, 2025

Branding

Branding

Weaker Brands Chase Their Competitors

Product parity exists in (too) many categories because technology advances have enabled the ability to replicate precise competitor formulations quickly. When product innovations hit a category marketplace, the...
Branding

A Look Back at the 2024-2025 World Branding Awards

Branding

Krispy Kreme x Primark: A Deliciously Stylish Collection

Branding

Movember Invest £4.2M in UK Sports for Mental Health

Branding

How To Elevate Your Brand Voice And Reputation

“The future of communications is going to be working with leaders and organizations on their narrative, which is their message, reputation, and positioning,...
Branding

Rising Costs and Export Challenges?

Branding

5 Rebrands That Sparked Internet Outrage

Branding

The Strategic Drivers Of Brand-Business Transformation

Recently, someone asked me: What is your theory of change? This question has stayed with me. Not because I didn’t have an answer—intuitively, I...
Branding

Are You Ready? Nintendo Switch 2 to Release on June 5th

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