For growing life science companies, small marketing departments are often tasked with creating and managing websites, creating technical and sales collateral, managing digital campaigns, planning and executing conferences, managing public and customer relations, and more. Knowing how to prioritize to minimize spending and maximize goals can be an intimidating challenge.
In this webinar, we will walk through a step-by-step guide to help you define your goals, identify the most important marketing activities, determine ballpark estimates for your plan, and set expectations with your company’s leadership to ensure you execute according to plan.
Key Takeaways
In this webinar, you will learn to:
- Better define your marketing goals (ie. thought leadership vs brand awareness vs lead generation)
- Translate sales goals into marketing Key Performance Indicators (KPIs)
- Prioritize the marketing activities that are most likely to achieve your goals
- Set realistic marketing and ad budgets
- Report on marketing performance relative to goals and budget
