- Xiaomi has sold more than 200,000 SU7s since deliveries began in March 2024.
- In 2024, it sold nearly 137,000 units.
- That’s more EVs than Ford or GM sold globally.
Xiaomi’s move from smartphones to electric cars has been a huge success so far. Its first EV, the SU7, has been an absolute hit in its home turf of China. CEOs of American car manufacturers, like Ford’s Jim Farley, love the SU7 too, and that’s kind of ironic considering that you can’t even buy one stateside.
It turns out that the SU7 has been selling so well that it’s even outpaced EV sales by most U.S. automakers for 2024, both comparatively here and in China itself. This was first pointed out by tech news site CCN, bit we dug into the actual numbers to be sure. Here’s what we found.
Photo by: Xiaomi
In 2024, Xiaomi originally wanted to deliver 76,000 units of its new SU7. Not only did the brand smash that record and raise it to 120,000, but it closed out 2024 with a whopping 136,854 units sold. Keep in mind that this was the first year that the SU7—Xiaomi’s first-ever car—was delivered en masse in China.
Let’s take a look at some order books to gauge just how impressive that figure really is. Specifically, Ford and General Motors, which both sell EVs in China.
Ford’s only EV in China for 2024 is the Mustang Mach-E. The “street fight,” as Farley puts it, is one being lost by Ford, as it sold only 999 units of the Mach-E last per figures from Car News China.
GM, which sells cars in China under its Buick, Cadillac, and Chevrolet brands, sold 69,403 units across all three marques.
Now, it’s worth noting that separately (and excluded from these counts), GM’s joint partnerships with Baojun sold 33,630 units and its SAIC-Wuling 602,952. So GM is doing better there. But under its own banner, not so mich.
If Xiaomi’s overtake in China’s market wasn’t enough, these numbers hit home in the U.S. as well.
Ford sold just over 97,000 EVs in the U.S. last year. That includes the Mustang Mach-E (which was the second best-selling EV in the U.S. behind the Tesla Model Y), F-150 Lightning, and E-Transit models. General Motors sold 114,400, which includes a broader range of domestic models, including the Chevy Blazer, Equinox and Silverado EVs, as well as the Cadillac Lyric and Optiq, plus the GMC Hummer and Sierra EVs.
Perhaps even more impressive is that Xiaomi sold more EVs in China than just about any other automaker that sells in both its home market and the U.S. This includes, Audi, BMW, Kia, Mercedes-Benz, Nissan, Polestar, Toyota, Volkswagen, and Volvo—the only two exceptions? Tesla and Volkswagen.
A Meteoric Rise For Xiaomi
Photo by: Xiaomi
Xiaomi’s tech-packed SU7 has been an absolute hit, and a starting price of under $30,000 means that consumers are lining up to buy one of their own. And limited-production trims like the SU7 Pro are completely sold out for the rest of 2025. To put that into perspective, Xiaomi company officials have previously said that the company’s order books have 150,000 vehicles in queue for delivery.
The automaker also just hit a record milestone of 200,000 delivered SU7s.
In November, Xiaomi hit its first 100,000 milestone in just 229 days since the first delivery. That alone is extremely impressive. For comparison, that’s quite literally half the time it took Tesla to sell the same amount of Model Ys. The second 100,000? 119 days—and that’s nearly half the time it took Xiaomi to sell its first 100,000.
Hard To Compete
China’s EV market, as huge as it may be, is becoming increasingly difficult to compete in. Not only are there more than 130 different EV brands in China, but there’s so much competition that automakers are forced to innovate and create cars that consumers want to buy.
The rest of the world? Well, automakers don’t exactly work like that. Markets get what they get, and that attitude has played a huge part in China’s domestic automakers soaring ahead of even the most prestigious luxury brands out there. Companies have since shifted their strategies for China in an attempt to gain more market share, but that’s an uphill battle for most at this point.
The success of companies like Xiaomi underscores a bigger shift in the global automotive landscape. Not only are China’s automakers meeting their domestic demand, but international markets are becoming clear targets for China to set itself up as a global automotive powerhouse.
Now if Xiaomi found a way to venture into the U.S. market without sky-high tariffs, domestic automakers could be in for some trouble. The SU7’s sales numbers show exactly that and with the YU7 just around the corner, the brand’s success could become even more prolific as time goes on.
