With a limited budget, you want to ensure you’re not wasting time or money when launching your business.
However, a technique as useful as email marketing can’t be underestimated when it comes to marketing.
You sure have a variety of channels to reach your audience, yet email is the one you can customize to your audience the most. Technological advances and email marketing software offer more opportunities to funnel in and reach out to an audience that can increase your brand’s potential.
Browse the top email marketing statistics to gain valuable insights and optimize your strategies for better results.
Top 5 email marketing statistics for 2025
- By 2027, the global email marketing revenue is projected to reach 17.9 billion U.S. dollars.
- Every minute, 240 million emails are exchanged globally.
- Nine in ten digital users in the United States use email for personal or work-related matters.
- In 2024, 53% of small business owners in the U.S., U.K., Canada, and Australia used email marketing to acquire and retain customers.
- Email marketing has an ROI of 3,600%.
Email marketing demographics
Did you know that according to Pathwire, the most significant steps marketers take to champion accessibility when creating their emails are writing short, descriptive subject lines, making links and buttons easy to see, and keeping paragraphs short and simple?
Have a look at some email marketing demographics.
- Gen Z, Millennials, and Gen X use email mostly for online shopping, whereas Boomers use it for personal correspondence.
- 88% of users check their email several times a day, with 39% doing so 3-5 times daily.
- 59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scan their inbox on mobile.
- 64% of small businesses rely on email marketing.
- Leading in daily email volume is the United States, followed by Germany and India.
- Among U.S. consumers, 79% of Millennials and 57% of Generation Z prefer being contacted by brands via email.
General email marketing statistics
- In 2023, there were 4.37 billion global email users, a number expected to reach 4.89 billion by 2027.
- More than 347 billion emails are sent and received each day.
- The average open rate across industries is 35.63%.
- For the same, the average click rate is 2.62%, and the subscription rate is 0.22%.
- 38% of brands are increasing their email budget, and just 10% are making cuts.
- The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%).
- 22% of marketers send marketing emails 2-3 times a day, 21% send daily emails, and 12% send weekly emails.
- Globally, Fridays have the highest email open rates (nearly 19%), compared to Saturdays’ lowest open rates (17%).
Mobile email marketing statistics
- More than half (55%) of emails are opened on mobile.
- On Google Play, Gmail has been downloaded over 10 billion times.
48.6%
of respondents in Mailmodo’s State of Email 2024 report state that 40% to 60% of their email engagement comes from mobile devices.
Source: Mailmodo
- Apple iPhone’s native email app has the highest market share, followed by Gmail.
- Launching a mobile-responsive email design can increase unique mobile clicks by 15%.
- 56% of marketers leverage mobile-friendly emails in their email marketing strategy.
Email personalization marketing statistics
Personalization customizes experiences, offers, services, and interactions to help brands build connections with consumers. Have a look at how important personalization of email can be!
- 83% of customers are open to sharing their data in exchange for personalized experiences.
- 52% of consumers say they will go elsewhere to find what they want if an email is not personalized.
- 74% of baby boomers consider email to be the most personal means of communicating with their brands of choice.
- Personalized emails are opened 82% more than generic emails.
- Segmenting campaigns lead to a revenue increase of up to 760%.
- Personalized subject lines increase email open rates by 26%.
B2B email marketing statistics
B2B email marketing, when done effectively, gives important information that motivates the receiver to make a purchase or take another desired action in order to proceed through the marketing funnel. Have a look at some interesting B2B email marketing statistics.
- 81% of B2B marketers say their most used form of content marketing is email newsletters.
- 16.9% of all emails go missing or have been caught by popular spam filters.
- The primary obstacles in email production for marketers are building (41%), designing (40%), and testing (39%).
50%
of B2B marketers identify email marketing as the most effective channel in their multi-channel approach.
Source: eMarketer
- B2B marketers say that new product and feature announcement marketing emails have the highest click-through rate.
- Automation is primarily used in email marketing to send triggered emails, for drip or nurture campaigns, and for segmentation.
B2C email marketing statistics
B2C emails appeal to consumers’ emotions in order to capture their attention and persuade them to purchase. Learn about some B2C email marketing statistics to help you retain valuable customers.
- Abandoned cart emails have a conversion rate three times higher than other automated emails.
- People are three times more likely to buy from email marketing than from social media.
40%
lower spam complaint rates are recorded for marketing emails on weekends compared to weekdays.
Source: Validity
- 50% of people buy from marketing emails at least once per month.
- 87% of B2C marketers leverage automation as part of their email marketing strategy.
- Birthday and anniversary workflows had the highest click-to-open rates, reaching 24.43%.
Artificial intelligence (AI) email marketing statistics
AI has been around for a while now, but its adoption rapidly increased with the advent of ChatGPT. Marketers employ AI for a variety of functions, to create content, including image production, podcast script authoring, and others. Marketers are also adjusting to this transition by investing in AI marketing solutions.
Take a look at these fascinating statistics regarding the use of AI in email marketing.
- 95% of marketers who use generative AI for email creation rate it “effective”, with 54% rating it “very effective.”
- 38% of marketers who use AI use it to write emails.
43%
of marketers who use generative AI say that it’s most helpful for creating emails.
Source: HubSpot
- 21% of Sales Professionals who use AI in their role say it’s most useful for writing messages to prospects. 32% say it’s most useful for re-purposing messages by adapting them to a different audience.
- 63% of marketers use AI tools to do email marketing.
- Marketers who use AI to personalize emails see a 41% increase in revenue and a 13.44% increase in CTR.
- Senders who use AI have an average order value (AOV) of $145.08, compared to $138.00 for those who don’t use AI.
- 58.3% of users think AI can improve email newsletters.
- 28% of marketers use generative AI to write emails.
- 41% of marketers say that AI helps them make more money from email campaigns.
- AI has been shown to increase CTR by 13.44%.
- 10% of email marketing teams use AI to write email copies.
Build your brand’s voice
The future’s looking good for those keeping up with technological changes. Any information on data like this can always be taken with a grain of salt because, truthfully, you should know your audience best. Analyzing the data and statistics on your own audience will show you precisely what you need to know about them and where your efforts are needed most.
Want to boost your email marketing strategy? Learn about interactive emails!
