This article by Cara Dickerson, Vice President of Customer Success and Account Management, GiveSmart by Momentive Software, originally appeared in Candid insights on December 11, 2024. It shares tips on the best ways to make an impact on Giving Tuesday as an individual.
“Reactive giving is on the rise. Whether as a flash point response to a crisis, natural disaster, or an election, one-time, smaller donations are becoming commonplace. Reactive donors respond based on emotion, giving less than donors who give regularly, and historically have been fleeting supporters.
For nearly all nonprofits, converting one-time donors into long-term partners is a struggle. What can nonprofits do to prepare for an unplanned surge of donors and turn a reactive donor into a sustainable, regular one? “
To read the article in its entirety, and learn more about amplifying your message, connecting with your supporters, personalizing your outreach, and leveraging technology, please visit here.
Additional Reactive Giving Resources
- Blog: Don’t Concede: Nonprofit Fundraising During an Election
- Guide: Disaster Recovery Guide
- Case Study: Building Together with United Way of Buffalo & Erie County
The post “The era of reactive giving: Inspiring one-time donors to become lifetime sustainers” appeared first on GiveSmart.
