At Sustainable Goodness we try so very hard to keep an eye on what is positive in the world especially if we all put our heads together and work to solve our problems. We do believe that small steps add up.
And sometimes, an event galvanizes the public to the point where we realize we can be heard and make change happen.
But lately, it seems as if changes we do make to our lives don’t seem to register enough of the change we’d like to see. As one example, there are means by which corporations could rid themselves of most plastic in their packaging, and despite pleas to do so by both customers and investors (they can be both), they are ignored or met with greenwashing.
It’s not exactly a sense of hopelessness, but a fatigue.
We’re tired of reading about how our world is warming yet oil companies do not want to address their role in this or how a species of bird is dying off at an alarming rate — 4 million murres, an Alaskan sea bird, died in this year.
We tire too of all the machinations around NOT switching to green and renewable sources of energy. No, wind farms do not cause cancer. You know what does cause cancer — living near a chemical plant. And then if you do get cancer, another corporation will tell you that you don’t need the treatments necessary — because they’re too expensive.
Wouldn’t it be wonderful if a company like Proctor & Gamble (with a market cap of around $402 billion) would make a huge announcement where they are going to stop selling their products in non-recyclable, single-use plastic? No “ambitions” for a year in the future, but something concrete and substantive right now. Instead we get this:
Pretty sure they could achieve these goals alone since they alone are responsible for their products and packaging. Those forests did not deforest themselves.
