In this episode of the Brand Gravity Show, we delve into the world of brand implementation with the seasoned expert, Darren Horwitz. With a remarkable track record of assisting over 100 companies in their transformative journeys, Darren shares his wealth of experience and insights. Together, we explore the often-misunderstood landscape of brand implementation, separating myths from realities, and shedding light on the essential pillars that underpin a successful brand change.
From maintaining brand consistency over time to deciphering the nuances between a brand refresh and a complete rebrand, this episode offers a comprehensive guide to those embarking on the brand implementation journey. Whether you’re a brand strategist seeking to evolve in this dynamic field or an organization considering a brand change, Darren Horwitz’s insights are sure to inspire and guide you in your pursuit of brand excellence.
We talk about:
[0:00] Intro
[01:38] Darren’s agency work
[02:46] Myths and realities of brand implementation
[05:41] Pillars of brand implementation
[12:20] Psychology of change in brand implementation
[16:05] Why stories matter in transformations
[18:53] Maintaining brand consistency over time
[22:55] Refresh vs. rebrand
[26:14] Evolving journey of a brand strategist
[31:59] Where to find Darren
[32:44] What your first rebrand step should be
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