Soundtrack Your Brand, a global music streaming service for businesses, commissioned an independent research firm to survey 150 brand leaders in the restaurant, hospitality and retail industries on the challenges and opportunities in music branding experiences.
Among the findings:
- A staggering 91 percent of brand leaders affirm that music can make or break their customer experience
- 95 percent see music as an equally important brand ambassador, much like their employees
- 72 percent are facing challenges in implementing a consistent music strategy across different contexts
- Only 51 percent understand the legality of music licensing
Accroing to Soundtrack’s co-founder and CEO Ola Sars, the top five pain points businesses face when choosing and managing music for their environments are:
- Avoiding playlist fatigue
- Navigating music rights
- Synchronizing music with brand identity
- Balancing music quality with budget constraints
- Seamless tech integration of music platforms
Check out the infographic below for additional survey results.
