At Proof, we don’t just design brands—we build relationships. Bold, creative work doesn’t happen in isolation; it’s all about partnership. Our approach? We’re transparent, we’re specific, and, yes, we like to have a little fun along the way. Here’s how we make those partnerships thrive:
Keep It Real: Be Transparent
Transparency isn’t just a buzzword here—it’s the secret sauce to our client relationships. We’re upfront about our process, our timelines, and our weird obsession with fonts. And we expect the same from our clients. When both sides are straight with each other, magic happens. Trust builds, and the creative juices start flowing.
At the beginning of every project, we sit down and dig deep into what our clients want. No vague briefs here—we’re talking real talk about goals, timelines, and those non-negotiable “must-haves.” This way, there’s no room for surprises (except the good kind, like when we absolutely crush it with that final design). Staying on target means we hit deadlines, deliver results, and keep the trust alive.
Say It Like You Mean It: Be Specific
Clear communication is the glue that holds everything together. We might be the branding experts, but we want our clients to feel like they’re in the driver’s seat, too. We’re all about educating along the way—breaking down the jargon and making sure everyone’s on the same page. And if we hit a bump in the road, you better believe we’re addressing it head-on before it becomes a full-on detour.
On the flip side, we love it when clients are just as specific with us. A solid point of contact who’s not afraid to be direct? That’s the dream. When we get coherent, consolidated feedback, we can fine-tune our work to hit the mark harder, better, faster, and stronger. A little honesty goes a long way when you’re aiming for creative brilliance.
Bring the Fun: Be Personable
Look, we take our work seriously, but we’re not serious all the time/most of the time. A little fun goes a long way in making the process more enjoyable for everyone. After all, when you’re building a brand, it should feel exciting, not like pulling teeth. We’re passionate about what we do, and that energy translates into positive, productive relationships with our clients.
Sure, we’ll keep things professional, but don’t be surprised if we crack a joke on a call or send a meme to lighten the mood. Deadlines can be stressful, feedback sessions can be intense—but a good laugh can make it all feel a little easier. And hey, the best work often comes out when everyone’s comfortable and having a good time. To quote Aaron Rodgers, “R E L A X”,
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At Proof, building brands means building relationships. By keeping things transparent, communicating with clarity, and having a bit of fun, we create the kind of partnerships that not only produce great work but leave everyone feeling like they were part of something special. That’s how we do things, and that’s why our clients keep coming back.
