In this episode of the Brand Gravity Show, we discuss strategies to achieve virality on social media platforms with guest Brendan Kane. Kane, an expert in the field and author of the books ‘One Million Followers’ and ‘Hook Point’, shares insights into the importance of storytelling on social media platforms. He discusses the significance of understanding your platform of choice, mastering its specific storytelling methods, and studying successful content creators.
Kane also explains a communication algorithm describing six ways people connect with content. He emphasizes the need for an active approach in content consumption to learn and apply successful social media strategies while cautioning against comparing your own social media growth with major brands or celebrities. Kane’s advice is aimed at entrepreneurs and businesses striving to maximize their online presence and reach.
We talk about:
[00:00] Intro
[01:41] Understanding the concept of ‘Hook Point’
[02:55] The importance of storytelling in social media
[04:49] Creating your story
[08:19] Analyzing social media creators
[09:55] What entrepreneurs should do first
[12:03] Psychological triggers of virality
[15:25] Unfair marketing
[17:19] Studying content and learning from others
[19:10] Virality formats
[20:49] Competition and inspiration
[24:04] Shortcut to success?
[25:43] Where to find Brendan
Connect with Brendan here:
Connect with Kaye here:
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