Sunday, October 6, 2024

4 Fail-Proof Tips for Building a Kick-Ass Solo Business

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Even if you’re starting from scratch, these tips could help

Boateng Sekyere
The Startup
A solopreneur working on his laptop
Photo by Slidebean on Unsplash

The digital age has ushered in a brave new way of doing business.

It’s brought about a new wave of one-person digital business owners. These solo rollers have sprung up to take advantage of the flexibility and power of the internet to peddle their wares and serve delicious services.

And the success stories abound all over the net. It all sounds nice and promising. Until you get in and realize that Jane Doe’s beautiful success story doesn’t apply to you.

You realize the market is unresponsive about what you do. You find out there are much bigger brands doing what you do, charging higher and growing faster.

Worse yet, these big-name players have a better response rate and broader reach than you online. Yes, as an underdog solopreneur, no one will hand anything over to you on the cheap.

You still have to make some moves to get lucky. Here are a few powerful steps you can take to help you succeed.

Embrace your status

Fake it till you make it? Not quite. Not yet, anyway. Are you a plucky one-person digibusiness? Wear it proudly on your sleeves. Show — and tell it –in…



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